iBrands stock is up over 300% in the last two trading days. Perhaps the news issued yesterday has caused some buzz in the market place.

See press release below:

iBrands Corporation Enters into Joint Venture Negotiations for the Country of Canada

ATLANTA, Sep 28, 2009 (BUSINESS WIRE) — i Brands Corporation (OTC: IBRC), www.ibrandscorp.com, announces negotiations are underway with a Canadian marketing firm to create a joint venture between the two companies for a Canadian national roll-out of the i Brands’ Online Ordering System.

According to the Canadian Restaurant and Foodservices Association, there are 83,867 commercial foodservice establishments in Canada generating total foodservice revenues of $59.6 Billion in 2008. Last year approximately 58% of total restaurant sales or $34.6 Billion were “take-out” orders that were generated from approximately 3.8 billion orders from Canadian consumers who ate their meals “off premise.”

i Brands’ online ordering system is targeted to those restaurant consumers who take-out their food purchases and eat their meals outside of the restaurant. The Company prices its online ordering system very similar to credit card processors, whereby the restaurant customer pays the Company a percentage of each order processed through its online ordering system. i Brands goal is to achieve the same share of the Canadian restaurant take-out market as the U.S.

“We are happy with the way negotiations are progressing for the Canadian relationship and we expect the final terms and understanding to be concluded by the end of this week”, states Paul Smith, CEO. “This relationship will firmly establish i Brands in the Canadian market and is the beginning of other similar discussions that are currently taking place within the United States.”

According to the National Restaurant Association, the North American market consists of some 1.1 million restaurant locations generating approximately $617 Billion annually in sales serving more than 78 Billion meal occasions annually. The National Restaurant Associations further quotes that “58% of all restaurant patrons order food for off-premises consumption (take-out).” That relates to some 45.2 Billion orders or $357 billion are take-out in North America.

If one extrapolates a 1% market share as our goal for the North America market, this translates into a potential 452,000,000 orders (transactions) annually through the Company’s online ordering system. This market share goal yields projected revenues for the Company in excess of $175,000,000. This projection does not account for licensing/joint ventures in international markets and possible acquisitions that may present themselves.

About i Brands Corporation

i BRANDS CORPORATION provides leading-edge, innovative online ordering software to the world-wide restaurant and hospitality industry. The Company’s product is a highly intuitive software platform that facilitates restaurant consumers ordering their food online from their favorite restaurant. This innovative software provides the restaurateur quantitative benefits that increase revenues, improves efficiency and increases profitability with a relatively small investment. The Company’s market in the United States consist of 1.1 million restaurants where last year 45.2 Billion meals were ordered as “take-out” generating $357 Billion take-out annual sales. Less than 5% of restaurants in the United States offer online ordering.

SAFE HARBOR STATEMENT: Except for historical information contained herein, the statements in this release are forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Reform Act of 1995. Forward-looking statements involve known and unknown risks and uncertainties, which may cause a company’s actual results in the future to differ materially from forecasted results. These risks and uncertainties include, among other things, product price volatility, product demand, market competition and risk inherent in the operations of a company.

SOURCE: i Brands Corporation

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